ABOUT FRED WOOD

Fred Wood is co-founder and CFO of green*light magazine (www.greenlightmag.com) and Light Green Media, LLC and co-founder of Next Steps Marketing, a Bay area marketing consulting firm. After graduating from the University of Pennsylvania in 1986, he worked in various sales, marketing and business development roles for book and magazine publishers: Current Science [a U.K. media conglomerate], Philadelphia Magazine, J.B. Lippincott, Sybex Computer Books, Miller-Freeman, and CMP Media LLC. During that time, he managed national sales teams, developed and fielded market research, created national branding campaigns, launched and repositioned magazines, wrote and executed media business plans, and developed strategic business partnerships. 

He launched Next Steps Marketing (www.nextstepsmarketing.com) with Mike Popalardo and Thea Selby in 2001, where he spent 7 years as COO and Principal until selling his share to start Pattiwood Productions. Fred also launched green*light magazine within the same partnership and continues to serve as CFO. green*light has produced 7 quarterly issues and three year’s worth of reader newsletters.

Pattiwood Productions is a new marketing agency and studio designed to extend the services and products Fred and his team can offer. With full photographic and digital filmmaking capability, Pattiwood Productions offers individuals and companies access to Fred’s visual as well as editorial and business creativity.

Fred actively partakes in hiking, biking, kayaking, swimming and enjoys the world's natural places. His interest in green*light stems from his desire to preserve the health of the planet so that he, and future generations, may continue to enjoy the bounty and beauty this world has to offer.